Joy Wing Mau Group Connects Global Fruit Producers with China's Expanding Fresh Produce Market

Joy Wing Mau Group


Joy Wing Mau Group is one of China's leading fresh fruit supply chain enterprises, integrating global sourcing, cold-chain logistics, distribution, and retail services. Headquartered in Shenzhen, the company plays a pivotal role in connecting fruit producers from around the world with China's rapidly growing consumer market.

From Fruit Trader to Industry Leader

Founded in 1998, Joy Wing Mau began as a fruit trading company and has since evolved into one of China's most influential fresh produce businesses. Through continuous investment, strategic partnerships, and supply chain integration, the company has established a strong presence across the country's fruit import and distribution sector.

Over the years, Joy Wing Mau has expanded its operations through collaborations with leading global growers and fruit marketers, enabling access to premium fruit varieties and strengthening its position within Asia's fresh produce industry.

Integrated Global Supply Chain

The company's business model encompasses the entire fruit supply chain, including plantation management, global procurement, cold-chain logistics, ripening facilities, wholesale distribution, and retail support services.

Its extensive logistics infrastructure spans major Chinese ports and distribution hubs, ensuring efficient year-round delivery of imported fruits such as avocados, cherries, kiwifruit, blueberries, citrus, and grapes, alongside premium domestic produce.

Strong Portfolio of Brands and Partnerships

Joy Wing Mau has successfully developed several consumer-facing fruit brands while also working closely with internationally recognized producers and marketing organizations. The company maintains strategic partnerships with leading names such as Zespri, Driscoll's, and Del Monte, helping introduce premium fruit products to Chinese consumers.

Through its proprietary brands, including Joyvio and Mau Fresh, the company serves both wholesale and premium retail channels, supplying supermarkets, fresh-food chains, specialty stores, and e-commerce platforms throughout China.

Driving Modernization in China's Fruit Industry

As one of the key participants in China's modern fruit supply chain ecosystem, Joy Wing Mau contributes significantly to agricultural globalization and supply-chain modernization. Its investments in technology, cold-chain infrastructure, and data-driven logistics continue to improve product quality, efficiency, and market responsiveness.

The company also promotes food safety and traceability throughout its operations, helping build consumer confidence while supporting sustainable sourcing practices.

Commitment to Sustainability

Sustainability remains an important focus area for Joy Wing Mau. The company actively promotes environmentally responsible packaging solutions, resource-efficient logistics, and waste reduction initiatives throughout its supply chain.

By combining innovation, global partnerships, and responsible business practices, Joy Wing Mau continues to strengthen its role as a bridge between international fruit producers and one of the world's largest consumer markets.

Company Snapshot

  • Founded: 1998
  • Headquarters: Shenzhen, China
  • Core Business: Fruit Import, Production and Distribution
  • Major Brands: Joyvio, Mau Fresh and Associated Consumer Brands
  • Global Reach: Partnerships in more than 30 fruit-producing countries
  • Industry Focus: Global Fruit Supply Chains, Cold-Chain Logistics and Fresh Produce Distribution